I will be sharing some new marketing insights that I have been thinking about and researching over the last few months. It all started in November 2008 when I realized that consumers stopped spending money. My experience in past recessions showed a gradual slowing in consumer spending. I think you'll agree this is a different "bird" then we dealt with in the past.
This got me thinking, but more importantly observing. I began to observe a shift in consumer thinking. I see this change taking place in the baby boomer generation but also in the X and Y's. Then I saw how this mindset shift affected public companies and what they were doing about it. Finally, I started discussing this with my market of smaller start-up and early-stage growth companies.
The net of all this analysis and discussion is that there are some terrific opportunities available to smaller companies that just did not exist before this mess happened. The bigger guys, well some not all, are stuck but the smaller guys are nimble enough to bust into their selected market and establish a long-term presence. I may not be right but I'll be speaking with conviction and with some data behind my conclusions. I guarentee you'll leave thinking differently about your business.
So come join me by registering for the IEI conference at: IEI Registration
Here is a picture of the marketing invite:
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