"The more stuff you own the harder you have to work to maintain it."

We are finally acting on this truth!

This recession is doing some great things to our society. Peggy Noonan’s editorial this Saturday, April 18th, in the Wall Street Journal captures the transition of Americans’ hearts, minds and wallets brilliantly.

You can read the article by clicking here.

My presentation of “Cash Flow Positive Forever” (also found in this blog site) presents the business changes necessary to be successful. This is not a business as usual recession. There are changes taking place at a fundamental level in our society that cannot be ignored by business.

You can be early to the party or late to the party but you must be at the party. Making changes now to your business in structure, pricing and market positioning will provide great rewards short-term and long-term. Making these changes now is easier than waiting, assuming you have the cash to hold on until the necessity of the changes becomes clear.

I am a Peggy Noonan fan. She was a speech writer for Ronald Reagan and has the unique gift of seeing Americans for who we are and communicating it in a way that has you saying, “She gets it. That is exactly what I am thinking.”

04/07/2009

Cash Flow Positive Forever – A Paparelli Presentation to IEI

 

I gave a presentation to entrepreneurs on February12th at IEI in Atlanta. The presentation was the result of a significant research investment in the economy and markets. I combined this research with my experience and came to some conclusions. I am not positive that my conclusions are correct in forecasting the economy but I am confident in my conclusions and suggestions on market positioning, pricing and corporate restructuring.

I believe we are entering into a new era of thrift and this will have a significant impact on your early stage company, if you have one. If you are thinking about starting a company I believe this video may highlight some significant market positioning opportunities.

Thanks in advance for taking the time to view the presentation and I would really appreciate your feedback which you can leave on this blog.

To view the video, click here. The video is entitled "Positive Cash Flow Forever."

Enjoy!

03/13/2009

Five Rules Plus Three Tips for Successful Angel Investing

"You make money or lose money the moment you write the first check."

Anonymous Angel Investor

 

In our last Angel Lounge meeting we kicked around the question: How do you make money doing angel investing? This question was introduced by a venture capitalist who is now a private equity investor. He was interested in the answer to this question because he has seen what happens to angel investors after the first professional round of financing.

When the question was asked some of the experienced angels jumped right in with their principles and methodologies. The inexperienced and befuddled angels were asking some great follow-on questions. I think we walked away with an answer to angel investing that we can all apply.

Here are the Five Rules of successful Angel Investing:

Rule #1 – Group together and speak with one voice.

Angel investors generally fly solo. Angel investors generally never make money. This rule is from the guys that made money and continue to make money at angel investing. There is depth of resources and experience in a group. You don't know what you don't know applies to angels too, not just entrepreneurs. Everyone should have something they can bring to the startup to help make it successful.

And every group must have a leader. The leader of the group is the lead angel on the deal and he should be compensated in money and/or equity for doing this job. He is also the angel that calls the shots on the investment. The individual group members will be called upon to help in certain situations but the lead angel is the decision maker for the group of angel investors. As one of the successful angels said "Lead, follow or get out of the way."

Rule #2 – You must have the money in hand to get a deal done on favorable investor terms.

The solo angels are at a distinct disadvantage to the group of angels. If you are putting $10-25k into startups as a solo angel then you are a slave to the terms of the entrepreneur. As part of a group that is committing $250-1mm in funds to a startup, you are writing the terms of the deal.

To write the terms, you must have the money in hand. It is not fair to the entrepreneur for you to negotiate on behalf of a group that is making a "soft" commitment. Do you have the money or not? If you do have the money then pursue the deal and dictate favorable investment terms for the group. But if you don't have the money in hand then you are, at best, a bunch of solo investors.

Rule #3 – Invest in at least 5-10 companies

This is the VC approach and it works assuming you have the group that has the funds to invest. (If you don't have the funds in the group then go back to Rule #2). You will only invest in deals that make sense to you, deals that look from the start that will be successful.

But you must also keep in mind these are startup companies. A lot of things can happen that can make a deal go right or wrong. The external factors in startups weigh-in much more heavily than the internal controllable factors. (The biggest external factor is the market you are serving. If they decide to buy what you are selling when you are ready to sell it, you are golden.)

Rule #4 – You need enough money in reserve (dry powder) for two more rounds.

There is an old maxim in startup investing: It will always take twice as long and cost at least twice as much as you thought when you started. I can't tell you how many times I have heard this from experienced angels and how many times I said it (even to myself).

If you think the $500k you are putting into the deal will get you to positive cash-flow and it happens, great. If not, and you have no reserve, then the next investor group that comes in will crush you and your equity stake. As one of the experienced investors said, "The last investor in a deal doesn't care about anyone making money but him."

Have enough money in reserve so that you can choose to be that "last investor in the deal."

Rule #5 – Secure a major stake in the startup, preferably a controlling interest.

Angel investing in startups is a very high risk game. This is true especially if you are investing in first-time entrepreneurs. Proven entrepreneurs generally bypass angels and either fund it themselves or go directly to VC's.

To compensate for this risk you must have a formidable stake in the company. Most of these startups, if successful, will sell for less than $10mm. If only one or two of your startup investments in ten are successful then you must have a serious stake to get a risk adjusted return.

Those are the rules but here are a couple of more tips from experienced investors:

Tip #1 – Invest in what you know.

You will see a lot of startup opportunities as an angel investor. You will quickly realize how much you don't know. When you decided to invest in startups and help entrepreneurs you probably thought you were God's gift to entrepreneurs. This confidence is short-lived.

When you finally see a deal that is in your industry or experience set, you will immediately start asking better questions and adding value during the initial presentation. You gain confidence. The entrepreneur wants you in the deal. You will get a better deal and reduce your risk because of your expertise.

Tip #2 – Frugal operators are likely to provide better returns

If the first thing on an entrepreneurs mind is office space, run. You are about to give your money to someone who has the authority to spend it. Frugal operators spend money only in areas that make money. I read a great quote recently: "An entrepreneur is someone that steals office supplies from home and brings them to work."

Cash is oxygen in a startup. When you find an entrepreneur that treats cash this way then you know you have a fighting chance at success.

Tip #3 – Stay close to the company. Hold the entrepreneur accountable regularly.

I personally lost money in every single passive startup investment. I made money in the deals I stayed on top of. One of the angel investors said "Be a fellow operator."

This may be a bit strong as the entrepreneur must be "given his head." In the early stages you must meet with the entrepreneur weekly face to face with maybe some daily phone contact. After the company starts generating revenue and has what appears to be a workable economic model, you may move to monthly meeting with weekly phone calls.

Angel investing is a contact sport. You need to be involved or you'll get bloodied quickly. First time entrepreneurs are just that, first timers. They need your advice, mentoring and experienced council to succeed. If they don't believe this then pass on the deal.

02/02/2009

Come Support Me at IEI on February 12th - I'll Be Speaking

I will be sharing some new marketing insights that I have been thinking about and researching over the last few months. It all started in November 2008 when I realized that consumers stopped spending money. My experience in past recessions showed a gradual slowing in consumer spending. I think you'll agree this is a different "bird" then we dealt with in the past.

This got me thinking, but more importantly observing. I began to observe a shift in consumer thinking. I see this change taking place in the baby boomer generation but also in the X and Y's. Then I saw how this mindset shift affected public companies and what they were doing about it. Finally, I started discussing this with my market of smaller start-up and early-stage growth companies.

The net of all this analysis and discussion is that there are some terrific opportunities available to smaller companies that just did not exist before this mess happened. The bigger guys, well some not all, are stuck but the smaller guys are nimble enough to bust into their selected market and establish a long-term presence. I may not be right but I'll be speaking with conviction and with some data behind my conclusions. I guarentee you'll leave thinking differently about your business.

So come join me by registering for the IEI conference at: IEI Registration

Here is a picture of the marketing invite:

Iei1

12/15/2008

New Video - How to get to the second investor meeting

Click here to go to the video

CharliePaparelli5 I gave a presentation in August at the ATDC on how to raise money. It was very well received and the content I covered is timeless. The presentation was reviewed in the ATDC (www.atdc.org) blog – Peach Seedz (Peach Seedz review by Cindy Cheatham)

If you have entrepreneurs that need some help in this area, you may want to pass this video on to them. Just copy and send this link: http://paparelli.com/page3/page3.html

Hope this helps get some of our Atlanta startups funded sooner rather than later. And, if you are not from Atlanta, I hope it helps you too.

Start a company today!

11/17/2008

How I responded under questioning?

Techsouth writer Justin Rubner got together with me to ask a dozen questions on early stage investing and the current economy.  Here's the result...



Twelve Questions for an Angel
A Q&A with Atlanta early-stage investor
Charlie Paparelli
 
Charlie Paparelli may not be the most prolific investor in Atlanta. But he does serve an integral part of the city’s startup ecosystem. As president of Paparelli Ventures, a pre-formation investment firm focused on Atlanta-area technology companies, he has supplied many entrepreneurs with both the cash and the council necessary for getting their startups off the ground. He also runs Angel Lounge, a new group he created that aims to bring together individuals looking to become early-stage investors. Another role Paparelli plays, you may say, serves a higher purpose. That role is CEO of High Tech Ministries, a "biblical-based" leadership development association focused on technology professionals.
 
TechView Atlanta recently sat down with Paparelli to gather his thoughts on the economy, angel investing, the Atlanta startup scene and even religion and ACC football.
 
 
Charlie Paparelli sees green in "green" investing as he shifts away from the "old way" of IT.

1. It's no secret that having diversified investments is the key to survive during bad economic times. But even with his diversified portfolio, Paparelli says he has been hit.
 
Question: How have you been impacted by the downturn in the economy?
 
Answer: "I'm not someone who is in debt, thank God. So, how have I been impacted? It's been on paper. It’s the downdraft in the stock market. But I do have a balanced portfolio so I did have some protection against the stock market. One of the balancing factors was commodities. However, commodities went in the tank too. So not only did stocks go down but commodities went down precipitously, too-which is usually an offset to the stock market. Depending on where the Dow is, it's been a downdraft of anywhere between 14 to 18 percent for me."
 
2. Despite the credit crunch, a horrible real estate market, and a slowing economy, Paparelli says angel investors are still looking for deals. He says angels in Atlanta are pretty reflective of early-stage investors elsewhere.
 
Q: Are angels approaching deals with just more scrutiny, or do you actually see them sitting on the sidelines waiting for better days?
 
A: "I think it's a combination. Not all angels are behaving the same way. Some angels have left the market. I say a third have just gone away. Then another third are people who are looking for the perfect investment... And the last third-the real angels who have been at this thing for a while-have just tightened up their criteria and at the same time are looking for better deals with better evaluations."
 
 
Life Out of the Valley: Paparelli sees advantages in not having to chase the next billion dollar idea.
 
3. Paparelli is a startup advocate. He recently formed Angel Lounge, a monthly gathering of angels designed to help the next generation of early-stage investors learn from more experienced ones. There are now 70 members-most of them names you probably haven’t heard of-in the group learning from the likes of Paparelli, Sig Mosley ofImlay Investments and Knox Massey of the Atlanta Technology Angels. Paparelli got the idea to form Angel Lounge after attending Capital Connections, a popular venue for investors and entrepreneurs.
 
Q: Why did you start Angel Lounge?
 
A: "There's all kinds of places you can go in Atlanta to become a better entrepreneur. ATDC has all kinds of courses. But where do you go to learn how to become an angel investor? How do you learn about private equity? Who do you talk to? How you evaluate a startup? How do you evaluate management? How do you structure a deal? How do you determine what a good deal is? So that's the purpose of Angel Lounge. Rich people don't want to raise their hands and say "I don't know." They're assumed to know…. I don't need to get Sig Mosley and Knox Massey together. What we need to do is to get people together who have a low or no profile."
 
4. Paparelli has funded 18 startups during his tenure as an investor. He has historically focused on IT companies, but has made a recent tangent into the green market with an investment in a startup that’s working on an internal combustion engine that he says burns cleaner and more efficiently.
 
Q: What are you looking for as an angel investor?
 
A: "I have always been interested in investing in services companies that are IT centric for their differentiation. But I’m in sort of a flux right now. Now I'm investigating the green area. The IT area is the old way. The green is the new way."
 
Follow-up: But that takes a lot of money, doesn’t it?
 
A: "Well, that's if you get the whole green company. Services are going to support all kinds of companies around green companies. It's going to be an ecosystem in and of itself. I never participated in starting Cisco. But I sure participated in an organization that was a dealer for Cisco. I think there will be a lot of opportunities in that area as the next big wave…Green is not something that's going away."
 
5. According to Paparelli, Atlanta is a fine place to raise money in-and stay in-as long as you have the right kind of opportunity for investors.
 
Q: What's the best thing about starting a technology company in Atlanta?
 
A: "There's a better chance of getting funded here in Atlanta compared to other cities if you have the right vision for the company that you are trying to build. If you look at Silicon Valley, they're looking for billion-dollar opportunities. If you go to Silicon Valley and say 'Listen, I think I can build this startup into a $30 million company and have a great cash flow business' and they'll say 'We're not interested.' But if you come to Atlanta, there's a lot of high interest around these mid-sized opportunities. The best thing about Atlanta, and I don't know if everyone will agree with me on this, is we have more modest targets. But that's my conclusion. That's why I'm here."
 
 
Charlie says it is a good time to start a new business for true entrepreneurs, not ones just in it purely for the money.
 
6. Atlanta often gets knocked for not having many huge success stories in the realm of Google or eBay. But that may not necessarily be a bad thing, Paparelli says.
 
Q: What's the worst thing about starting a technology company in Atlanta?
 
A: "It's sort of the antithesis of what I just told you. It's the lack of the really big thinkers. When you go to Silicon Valley and you meet these guys, they're 100 percent focused. They also have the highest divorce rates over there. It’s all about the business. We're a lifestyle city, and no one wants to say that, but I also think that's a great positive for Atlanta. You can build a business here and cash out but it's not going to be a multi billion-dollar business. It's not going to be an anchor tenant kind of business. It's just that whole California scene; it's all about the idea. It's just great. There's a lot of buzz. It's just exciting to be out there. And the networks are there to make it successful right down to the commercial leasing guys-they're taking positions in companies. The whole ecosystem is there to work. We have a very disparate set of ecosystems."
 
7. Paparelli breaks down successful entrepreneurs into two categories: mercenaries and missionaries. Right now, it’s all about the missionaries.
 
Q: Is it a good time to start a company?
 
A: "We have eliminated the mercenaries as far as entrepreneurs go. What we're left with are the missionaries. Before, it was just about money. Those guys, with this environment, have cleared out. But the missionaries are doing this because they're called on to do this. There's nothing else that would give them fulfillment. So, yes it is a good time to start-if you can get into a good industry with a good entrepreneur who will sacrifice everything."
 
8. A down economy, Paparelli says, is not a time to come out with just cool technology. That technology has to solve a pressing problem. It also helps when there’s a regulatory mandate.
 
Q: What are good kinds of companies to start right now?
 
A: "Companies in the compliance business. Things you have no choice on. Companies out there that are saying 'We are providing a product that satisfies those compliance requirements.' That's the best kind of business to start in this economy. The worst is those offering the nice-to-have solutions."
 
9. Listen first. Then act. That is Paparelli's message to entrepreneurs.
 
Q: What's your best piece of advice-advice that may not be common knowledge-that you want to tell young companies?
 
A: "You need to talk to your customers and prospects. Listen to what they see and listen to what they're doing and position your company to follow their strategy. Don't sell them on what they need to be doing but rather on what you can do to help them. Ask, 'How can we fit into your strategy?' Talk to them. Become a partner, as opposed to trying to lead them. They're the people with the money after all." 
 
10. Sequoia Ventures, one of the nation's biggest VC firms, rang alarm bells in October with a presentation to investment companies warning them of dire times ahead. The presentation in no uncertain terms said they should be focusing far more on survival and much less on growth.
 
Q: Did Sequoia send the right message?
 
A: "That's a zero sum look at things. You cut costs now because things are going to get ugly. That's a very radical view. But they may be right. What if this thing takes five or six years to come out of it? It took five or six years to get into it."
 
11. There may be separation of church and state. But Paparelli believes that religion can play a vital-and healthy-role in business.
 
Q: How does your Christian faith have a role in your investments?
 
A: "I look for the CEO to be a Christian, so that we have a common set of values. Second, we know we will build a business that will be a good witness for the gospel of Jesus Christ… I see business as a platform for the ministry. Business is basically the equivalent of Jesus' gift of healing in that business solves problems for a particular market."
 
12. Paparelli graduated from the University of Miami, where he got a degree in Accounting. His Hurricanes play the Georgia Tech Yellow Jackets on Nov. 20.
 
Q: Will Miami beat Georgia Tech?
 
A: "Next year for sure. But the Hurricanes will not beat Georgia Tech this year. Right now, we have a hugely talented freshmen team. Next time they'll be ready."

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